Betsy Lerner pointed out in her awesome book THE FOREST FOR THE TREES that we are certainly not the first generation of writers who have been faced with the challenge of self-promotion.  Walt Whitman did a huge  “dog and pony show” for LEAVES OF GRASS. 

But there’s no choice.  We have to keep pounding the on line pavement or the world will paint right over us. I see lots of great advice on MEDIA BISTRO/GALLEY CAT